In March, we were joined by Lianne Kerline, Senior Producer at BBC R&D in Salford to discuss the idea of Human Values and how they can inform the way we design products for people. In her talk, Lianne took us through the basics of what human values are and offered a view for how they can be translated into positive design practices.
One of the most interesting observations Lianne makes is that while behaviour is observable and measurable, it does not always reflect the needs of the user. While behaviours can change quickly, values remain the same. This is a vital insight for designers because it means that the metrics they use to determine success criteria may not truly reflect the needs of their audience. Naturally, this is a big concern for public bodies such as the BBC but can have broader application in private businesses too.
As ever, the talk is made available immediately after the YouTube Live event and you can catch-up with it here:
And, if you are still hungry for more, this month we have a wonderfully extended watch and read list.
Bento Society: https://bentoism.org/
Centre for Humane Tech: https://www.humanetech.com/
Our next Futurists Live event will be on April 15th (yes that’s today!) with Dr Jonathan Ashlong-Lampty discussing The Future of Diversity and Inclusion. Jonathan is the founder and managing director of Element Of Inclusion, a consultancy that helps businesses to design inclusive companies for the 21st century. His work takes him around the globe, researching trends for inclusivity and gathering case studies to inform the advice he gives. Jonathan also hosts The Element of Inclusion, a weekly podcast about applied learning and thought leadership.
You can find the event on Facebook here: https://www.facebook.com/events/2393082670838154/
And you can take a look at our YouTube Channel here: https://www.youtube.com/channel/UCGugwxwZEqGAP_j-QbGCf6A
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