We are all used to following sat navs or asking Google for directions. Indeed, lots of people have welcomed Google and Alexa into their homes to ask questions, control the lights and even order their shopping. But responsive media is still a very young industry.
Responsive media is any media that responds to a set of variables, for example, a sat nav responds according to where the user is and where they want to go. We are at the very beginning of discovering what responsive media can do and how it might influence and disrupt the way we live. This means that, at the moment, many of the approaches to responsive media design are focused on novelty and exploration rather than creating something really useful! Designers are creating the building blocks for future technologies.
Our speaker, Phil Stenton worked in responsive media for most of his career, though, like most creatives, he didn’t quite know it at the time! Design often works by having one idea and then another and another – you can see the beginnings of responsive media only by looking back.
Mark Weisner was a central figure in the move towards responsive media. In 1988, he pioneered the idea of ubiquitous technology, moving away from the shackles of the desktop and beginning to consider wearable technology – even if those wearables were enormous at the time!
Together with John Seely Brown, Mark Weisner wrote Designing Calm Technology, a paper which outlines the ways in which computers can move to the periphery of our attention. The purpose of this is to allow people to interact with computers more casually and crucially, on a more natural, human level. For example, asking Google or Alexa a question verbally replicates asking another person – you don’t need to sit down in a specific seat to load up a computer to open a tab to type in the question. This is a perfect example of how responsive media is beginning to influence our lives and interactions with technology.
If you would like to read more about Calm Technology, Amber Case brings these ideas into the 21st century in her book of the same name.
Over his career, Phil has experimented with various kinds of responsive media. One awesome example was the 1831 RIOT! App. This immersive audio app allowed people to wander around Queen Square in Bristol listening in on conversations happening around them, effectively recreating the 1831 riot. The intrigue of this project is that not everyone will have the same experience while moving around the square. Some people will overhear conversations that others will miss simply because they weren’t in the right place at the right time. The result is that those who participated in the experience came away with plenty to talk about!
An updated version of the app is still available on Google Play if you fancy giving it a go.
Of course, now that responsive media is moving into the home, we are beginning to feel more cautious about how and why we use it. While we tend to like the novelty of responsive media, when an object starts to collect personal data in order to refine the responsivity, several ethical questions arise.
One example Phil gave was responsive media for kids. While giving children an opportunity to talk to technology and influence what and how they learn, there is also a worry that children could give away too much personal data or don’t understand exactly what is happening. At this point, responsive media steps up to and over the line between useful and creepy – a line that we discussed at our Future of the Book meet-up a while ago. Writers are already capitalising on the creepiness of responsive media to write ghost stories!
So what is the future of responsive media going to look like?
To be honest, we can’t be sure. As responsive media is such a young industry, there are a lot of questions left to be answered. How much data are we willing to share for convenience? How do we want to interact with technology? To what extent do designers need to reimagine their roles to incorporate external factors such as location?
Answering these questions will be central as responsive media matures and it will be exciting to see what sort of solutions the industry puts forward.
Reading List to Take Home
Designing Calm Technology, Mark Weisner and John Seely Brown
Calm Technology, Amber Case
Our Next Event:
The Future of Synthesised Realities: Seeing != Believing
https://www.meetup.com/Manchester-Futurists/events/268861960/